Unlike ordinary coolers, which are essentially disposable, YETI Coolers are made to last! Broken handles, busted hinges, failed latches, caved-in lids, cracked corners. sound familiar? If you're like most, you've experienced all of these with the coolers you've owned. Even the most expensive ordinary coolers can't take the punishment dished out by the average outdoorsman, let alone the pros. That's why we make YETI Coolers.