I live in MN where the winters usually run a little cool, and are always plenty windy. Every year when stores close out their winter wear (mid-winter for us) I try a couple of hats in search of a good one, without much luck. This year I tried one of these and it's great. It's warm, comfortable and, most importantly, it doesn't ride back up over your ears every time you move. I've only found one other hat that stays put better than this one and it cost three times as much (and looks really dorky). I'll be picking up a couple more of these just to stash in my trucks. FYI - For whatever reason, the regular Carhartt watch cap doesn't stay down like this one does, even though it looks the same.